• follow ABCEY on facebook
  • follow ABCEY on twitter
  • follow ABCEY viw RSS
  • Home
  • About Us
  • Our Services
  • Testimonials
  • Contribute
  • E-Mail Us

Excerpt and Case Study from The Facebook Era, 2nd Edition by Clara Shih- How I Bootstrapped my Small Business with Social Tools

Amanda Cey | September 2, 2010

We’re really excited to share this excerpt and case study of ABCey Events from The Facebook Era (2nd Edition) by Clara Shih,  NY Times Best Seller and texbook for the Global Entrepreneurial Marketing course at Stanford and Social Media course at Harvard Business School…

My company, ABCey Events, is a premier event planning company serving the San Francisco Bay Area. We have produced events for clients including Adobe, the WWDC (Apple Developer’s Conference), Accenture, Tesla, Michael Moore, Razorfish and Charles Schwab. Every day, we leverage connections across social networks to provide highly targeted direct promotion for clients.

When I first started my business in 2007, all of my sales leads began with a phone call. Finding leads involved calling blindly until I uncovered an opportunity. My introduction to social media was born out of my dissatisfaction with traditional sales methods.

At the time, companies were downsizing, not throwing lavish events. Here I was with limited resources myself, trying to convince others to spend their money. I needed a way to keep my business alive during the economic downturn and I needed an effective yet somewhat less outwardly aggressive strategy.

I decided to grow my presence and visibility utilizing the three key social networks: Facebook, Twitter, and LinkedIn. Through the Social Web, my network has expanded exponentially with each new friend or follower, requiring little traditional marketing work and at no cost! Social media networking has since become our #1 business tool and source of the majority of our leads.

We use our blog to draw in and maintain followers. Blog articles are short, smart, and edgy. We have just a few lines to grab the readers’ attention and to show that we are savvy of popular culture and the clear experts in event planning.  The blog leads the reader to our social media sites. Facebook is a repository for everything about our company, from event pictures to the live comment feed. We use Twitter as an interaction tool. We respond even more than we post to show that we are a real time resource for potential clients.  LinkedIn also helps us reach out to professional clientele.

But, success in our industry does not come solely from behind a keyboard. Active fieldwork (i.e., attending networking events, or arranging face-to face meetings) is vital to our social media campaigns. Together, we can make a powerful human connection with clients and distinguish ourselves from everyone else.

Amanda Cey is www.facebook.com/abceyevents and www.twitter.com/abceyevents


Comments
No Comments »
Categories
Uncategorized, facebook, social media
Tags
entrepreneur, facebook, social media
Comments rss Comments rss
Trackback Trackback

Active Networking at The Box SF

Amanda Cey | September 1, 2010

We love to report on event happenings around the city, and this one is definitely one we’d like to spread the word about. If you are reading this post it probably means you recognize the importance of social networking for business success.“The Art of Active Networking” brought to you by “The Box SF” will take place every other Monday from October through December, 2010. Here you can participate and learn about some alternative forms of social networking, while increasing your business and online capabilities. Each guest is allowed 30 seconds to give a speech on the discussion at hand or to share new information for others to enjoy. So, put your thinking caps on and get ready to share some of your techniques and expect to learn something in return.

This event brings together an active cross-section of the Bay Area including business owners, entrepreneurs, environmentalists, dancers, artists, sales folks, designers, architects, bankers, wine lovers, marketing folks, media folks, doctors, singers, musicians, trainers and coaches. Their network includes everything from techies to trekkies. This is a great place for small business owners and entrepreneurs to make stronger active connections, and to help each other.

Bring your cards, laptops, i-Toys and smiles and be prepared to meet an interesting, outgoing, cross-section of cool people! Bring your ideas, add new friends on your social networking sites, with their high-speed free Wi-Fi, and build a new kind of network!

Shop. Sip. Listen. Taste. Learn. See. Connect

Cost is $7 online or $10 at the door.

What are some topics that you would like to hear discussed?


Comments
No Comments »
Categories
Tips and Tricks, events, social media
Tags
events, ideas, internet, social media, Social Networking, technology, tips and tricks
Comments rss Comments rss
Trackback Trackback

TV Tuesday: Creating a Green Business

Amanda Cey | August 31, 2010

With the go-green phase upon us, everyone is looking to do their part. These 5 little changes will give your business an eco-friendly outlook and help decrease your carbon footprint.  While most small companies are environmentally aware, the following tips will surprise even the biggest of tree-huggers!

1. Nitro PDF: An alternative to Adobe PDF, Nitro PDF is about one-third of the cost. This program can easily create and send individual PDF files for clients, limiting the amount of paper used for traditional reports.

2. PDF995 Printer Driver: While the name might sound a little scary, the software is surprisingly simple. The PDF Printer Driver is an excellent way to digitally render invoices, graphic mock-ups, and long text documents, without touching a piece of paper or a scanner.

3. Fax to E-mail Services: While fax machines are becoming a thing of the past, this is a way you can jump ahead. Join a service such as “eFax“, “UnityFax“, or “jConnect” which allows you to set your incoming phone number to an e-mail address, so new faxes will go straight to your inbox.

4. EchoSign Online Contracts: The idea behind EchoSign is to elimminate the amount of paper used for contracts signed with clients, businesses, employees, etc. EchoSign has the same binding powers as a conventional contract while maintaining an ecological position. As with most internet-based programs, EchoSign speeds up the execution process up; an added perk for being nice and saving all those trees!

5. Online Backup and Record Keeping: Archiving your records and files can be a total pain in the bum, and even e-mail can get a little confusing at times. Online record keeping can be an extremely helpful option for businesses looking to save time and money. Here are a few services we recommend: Box.net, DropBox, Mozy, and Backblaze.

What else can you do to decrease your company’s carbon footprint? Have you made any successful ecological changes in your business?

See how one small business implemented some great workplace policies that are all about being green!

Comments
No Comments »
Categories
TV on Tuesday, Tips and Tricks, green scene, trends
Tags
entrepreneur, ideas, tips and tricks, trends, TV Tuesdays
Comments rss Comments rss
Trackback Trackback

Yelp: Good or Bad for Business?

Amanda Cey | August 30, 2010

Yelp, as many of you know, is a user-generated website that allows people to write both negative or positive reviews for local restaurants, hotels, stores, nightlife scenes, and more. Users rate and leave comments about establishments for other consumers to review.

However, recent websites, like Yelp-Sucks and IHateYelp, have popped up in response to Yelp policies and reviews. These sites are used by angry business owners who have received negative feedback and complaints on Yelp, which has resulted in a loss of business. Many business owners have turned to Yelp for competitive reasons and are now frustrated with the site’s lax comment policies.

One major complaint is over the issue of negative reviews and how businesses can’t get rid of them. Another is that good reviews are often deleted from business pages by Yelp due to infrequent logging in by the owner. The site also allows users to review a business, even if they never used the service. Many business owners feel that they are not getting what they paid for, and that the site ultimately hurts their business.

Boris Levitt, owner of Renaissance Furniture Restoration, has actually sued Yelp for its “unfair and unethical conduct in promoting, marketing and advertising its website as maintaining unbiased reviews.” Levitt argues that the site is unlawful, and believes that Yelp has hurt his business. Yelp has had previous claims for similar issues in the past.

Do you think Yelp maintains its mission to promote companies in an unbiased fashion? How could Yelp change its policies to best serve business owners while providing consumers with truthful and relevant information?

Comments
No Comments »
Categories
social media, technology, trends
Tags
around the web, internet, social media, technology, trends
Comments rss Comments rss
Trackback Trackback

Apple Media Event 9.1.10 SF

Amanda Cey | August 26, 2010

Apple Lovers Unite! Get ready as Apple is holding an invitation only event for reporters, bloggers, and analysts here in SF on September 1st at the Yerba Buena Center. If you were not among the elite chosen ones, you can tune in with the rest of us to hear about some of their exciting new products. This event is expected to be geared around Apple’s devices such as the iPod/Pad, Apple TV, and iPhone. There is also a small chance that we finally see the Verizon iPhone get announced. The rumor mill is running like crazy on this one, but it could be a bit too close to the Apple iPhone 4 launch to really see this product.

This is what we’re hoping to hear about:

  • New iPod touch: With a back-facing camera for still images and videos and a front facing video camera for FaceTime video calls.
  • Lower-cost iOS-based Apple TV – possibly at $99
  • 99-cent TV show rentals
  • 7 inch Ipad
  • Cloud-based iTunes service

Which of these products will you be purchasing? And, more importantly can someone get us on the list?!


Comments
No Comments »
Categories
Uncategorized, events, meetings, music, sales, technology
Tags
apple, events, technology
Comments rss Comments rss
Trackback Trackback

Girls in Tech and Ubergizmo: Digital Summer, 8.25.10

Amanda Cey | August 25, 2010

Two stellar companies, Girls in Tech and Ubergizmo are teaming up tonight to present: Digital Summer! This event will bring together the most international, professional, and glamourous crowd in San Francisco to celebrate photography, fashion, art, and technology. Among the unique features of this one-of-a kind event is a live runway fashion show. Invitees will also have a chance to enjoy a professional photo-shoot and lots of time to socialize.

Ubergizmo has become one of the top consumer electronic websites, and is distributed in six languages and read in 212 countries. They have been recognized as a leading high-tech website and is ranked as a Top 100 Blog by PC Magazine. Girls in Tech is one of our favorite female run social network enterprises that is focused on the engagement, education, and empowerment of like-minded, professional, intelligent, and influential women in technology. They have made it their personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the tech sector.

Media partners include Yanko Design,Cult of Mac, Techie Diva, Tech Mamas, Mashable, Burdastyle, FashionablyMarketing.me, Thread, and We Blog the World! Sponsors for the eve include Intel and Vorizon. That said, there are some great people behind this and it should be a fun one!  Will you be joining us?!

Get your tickets here on eventbrite, or get your $10 ticket at the door!

Follow the event on Twitter @ #DS2010

Comments
No Comments »
Categories
Uncategorized, events, just for fun, technology
Tags
around the web, events, technology
Comments rss Comments rss
Trackback Trackback

TV Tuesday: New PayPal Application for iPhone

Amanda Cey | August 24, 2010

When planning an event, last-minute purchases come up all the time. Well, Paypal and iPhone have teamed up the create a bump app that allows users to make purchases quickly and easily.  Over the past few years Paypal has made financial transactions via the internet a simple process. The recent bump iPhone app is just another way the company is creating a worry free shopping environment. The new bump app lets users literally bump their phones together and send money to each other.

Another cool feature of this app is that you can donate money to great causes and charitable organizations. Currently, PayPal has partnered with various organizations, including Save the Children and Autism Speaks, to make donating to charities an  easy process. The iPhone app will also allow users to deposit checks straight from their phone. Instead of going to an ATM or bank, just take a picture of both sides of the check and PayPal will deposit the money into your online account.

How do you think you will use this app? Can you see any potential problems with the technology?

Comments
No Comments »
Categories
TV on Tuesday, technology, trends
Tags
applications, technology, TV Tuesdays
Comments rss Comments rss
Trackback Trackback

iPhone Credit Cards- The Future of Smartphones!

Amanda Cey | August 20, 2010

Rumor has it that Apple has hired an expert to develop credit card payment technology as an app for the iPhone. This app would use near-field comms (NFC) implementations, like used in subway/bus ticket systems to process data transmitted from transportation cards. The simple technology recognizes the amount you’ve paid according to each journey you’ve taken, but the process for a  smartphone is far more complicated and has endless possibilities! This technology could add a whole new dimension to online shopping. All you have to do is set your iPhone onto a small pad and it will process your request the same way a machine in a grocery store works- simply confirm your PIN number or provide a signature.

Some might be skeptical of the new application, wondering if it’s necessary when one could simply shop online the old fashioned way, but the new iPhone app would allow users to input information faster, give access to stores where one can shop and receive free apps, discounts, loyalty card points, or games. For event planning, this is great news because you could buy all of your supplies quickly and easily from home, or on the go.

Do you think more people will prefer this method to regular in-store shopping? How do you think it will change the shopping experience in general?

Comments
No Comments »
Categories
Tips and Tricks, technology, trends
Tags
applications, technology, trends
Comments rss Comments rss
Trackback Trackback

Bonus! TV Thursday: Apple Developers Conference Video

Amanda Cey | August 19, 2010

The video from the Apple Developers Conference (WWDC) that took place a few months ago is finally here! ABCey Events was hired to produce and manage the event on June 9th at Mezzanine here in SF. The BoxTone event showcased a history of Apple Tech including the original working Apple 1 & 2 computers from 1976. We created a mod style museum filled with first generation computers and Apple’s current technology, such as the ipad and new Apple “fan-based” iPhone/iPad application. Over 300 people were at the event and a few lucky attendees won gift certificates for the iphone 4G and the iPad!

Below is the video taken during the event.

What do you think about the video?

Comments
No Comments »
Categories
events, technology
Tags
conference, event planning, event production, events, party, technology
Comments rss Comments rss
Trackback Trackback

The Eventprofs Blog Awards Are Here!

Amanda Cey | August 18, 2010

In case you haven’t already, the last day to submit a blog for the 2010 Eventprofs Blog Awards is August 20. Back for its second year, the Eventprofs Blog Awards will acknowledge and celebrate the pioneers in the event community who drive our industry forward. The awards will be presented at Event Camp Twin Cities in Minneapolis, MN on September 8th and 9th, with the winners announced live at 5 p.m. on the 9th.

Feel free to submit your event blog, another blog you can’t do without or as many as you think serve the events community. All nominations will be reviewed by a panel of judges to ensure each blog fits the criteria of the awards, is in the right category or if required, to re-categorize any entry. Nominees will be announced on August 23rd, and then voting will open until September 9th.

Follow this link to submit and good luck! Which blog do you want to see win and why?

Comments
No Comments »
Categories
Bloggiing, events, social media
Tags
blogging, events, social media, twitter
Comments rss Comments rss
Trackback Trackback

« Previous Entries

Search Blog

What We’re Talking About

applications around the web biotechnology blogging casino comedy conference entrepreneur event management event planning event production eventprofs events facebook foursquare fundraising gifts google gowalla haiti holiday ideas internet iPhone L'oreal Linked in michael moore party power point rainn wilson razorfish sales SF restaurants social media technology Ted Talk tips and tricks tours trends TV Tuesdays twitter World Aids Day yahoo YouTube YR Wall

Facebook

RSS  Our Twitter

  • Facebook Testing a "Stalker Button" http://t.co/R6N1N0y via @mashsocialmedia @mashable
    about 4 hours ago

  • And again! Make sure you check it out! Excerpt and Case Study from The Facebook Era, 2nd Edition by Clara Shih- http://bit.ly/aKQqKK
    about 5 hours ago

  • Google to Power AOL Search for the Next 5 Years http://t.co/DDVTzp3 via @mashbusiness @mashable
    about 8 hours ago

  • To Unfriend or Not to Unfriend: That Is the Facebook Question http://t.co/JTTltoF via @mashsocialmedia @mashable
    about 8 hours ago

  • Excerpt and Case Study from The Facebook Era, 2nd Edition by Clara Shih- How I Boo.. http://bit.ly/aKQqKK #eventprofs #socialmedia
    about 12 hours ago

  • Event Planning Online: 14 Essential Social Media Tools http://t.co/PFKGr68 via @mashbusiness @mashable #eventprofs
    09:32:37 PM September 01, 2010

  • 10 iPhone Apps to Avoid Work Disasters http://t.co/rZYk3rX via @mashableapple @mashable #apple #business
    09:28:39 PM September 01, 2010

  • Postling Raises Funding to Focus on Social Media Tools for Small Business http://t.co/hCPX8Cp via @mashable #business
    09:24:57 PM September 01, 2010

  • RT @busyevent BusyEvent Announces Release of BeLinker On Mobile | The BusyEvent Blog http://bit.ly/bL5MHZ
    08:39:53 PM September 01, 2010

  • Ping Is the Last Nail in the Coffin for MySpace http://t.co/aAB6swh via @mashsocialmedia @mashable
    08:21:55 PM September 01, 2010

Categories

  • BioTech
  • Bloggiing
  • dj's
  • event marketing
  • events
  • eye candy
  • facebook
  • fundraiser
  • green scene
  • just for fun
  • Linked in
  • meetings
  • music
  • NextAid
  • sales
  • social media
  • technology
  • Tips and Tricks
  • trends
  • TV on Tuesday
  • Uncategorized
  • Weddings

Best Event Planning Blogs of 09

  • Bride Tide
  • David Monn: Defining Modern Luxuries
  • Design Dawgs
  • DLish Design
  • Event Coup
  • Event Measurement 411
  • Experiential Marketing 2.0
  • Fuel: The Passion That Drives US
  • McCurry's Corner
  • Nicole Jensen
  • Notes on a Party
  • Ready2Spark
  • Savvy Says
  • Second City Soiree
  • The Business of Being Creative
  • The Busy Event Blog
  • Website Design

Event Communities

  • Biz Bash
  • Event Peeps
  • ISES
  • MPI
  • PCMA
  • SFAMA
  • SFCVB
  • Social Media Club

Login

Login Here
rss Comments rss valid xhtml 1.1 design by jide powered by Wordpress get firefox