Many people are attributing the success of Avatar to the influence and vast reaches of social media. At first, we shook our heads in denial. You see, having seen Avatar we would like to say that Cameron’s one billion dollar profit (one billion dollars!!) is directly related to the stunning visuals, thought-provoking themes and truly inspiring characters created in the film.

Nevertheless: It must be grudgingly admitted that the team at Avatar’s commitment to social media is almost as impressive as their commitment to pure awesome in the actual film. The facts are these: Avatar has Facebook, Myspace and a Twitter page. On Twitter they have 20,245 followers, and even more impressive they have 725,707 friends on Facebook. This allowed already fascinated more polite word for obsessed) fans to post, tweet and get involved in the geek event of of the season. Some might argue that Twitter, Facebook and Myspace accounts are fairly usual now as Hollywood has jumped on the bandwagon and realized the importance of online marketing – enter Avatar’s interactive trailer…

The piece de resistance, the straw that broke the camel’s back (or in Cameron’s case, gave the camel a gold saddle worth one billion dollars) is the interactive trailer. You need to download it but it’s worth it. The genius of this trailer is that there are 10 hotspots, where you have the option to click for further in depth information. such as cast interviews. Once you have had your fill of Jake Sully, you can click to resume the remainder of the visually stunning trailer. Not only that, but you can get all of the latest Twitter, Flickr and YouTube feeds right from the trailer.

In conclusion, the social media force cannot be underestimated, It is a powerful tool that even such powerhouses as James Cameron cannot ignore. But as cool as tweeting, Facebook posting and clicking on interactive trailers are, still go and see the movie.

And bring your 3D glasses. It’s an awesome look.