Planning an event? Social Media technologies such as blogs,micro-blogging,wikis, podcasts,video,RSS,forums,social networks,and online communities can help. ABCey Events will help you accomplish your program goals through a detailed social media strategy.

Here’s how we’ll do it:

• Build brand visibility and equity
• Gain insight into event attendees
• Promote products and services, speakers and sponsors
• Influence communities
• Increase Web site traffic for event
• Drive innovation

1. We will start talking/tweeting about your event in advance. Building anticipation, expectation, and sharing the news is vital.

2. Add event to FaceBook (Create fan and group Page), Twitter, and LinkedIn (create group) – Use all the community tools to share the event date and details, not just for logistical reasons but also social proof. Create social media event. Identify target market and invite them to join.

3. Blog, Tweet, leading up to event – Keep up the momentum and the information flow and help grow the anticipation of the event. We will have lots to talk about and can communicate directly with the speakers!

4. Add opt-in to event registration – A crucial step is to get people onto an event email list, so you do not lose contact with anyone. We can set link the facebook page to the registration.

5. Gather Questions – When we get the persons opt-in details, we will get them to provide questions they have, these become fodder for your presentations.

6. Go viral with send to friend and tweet-this – Use WordPress plugins, FaceBook features, Twitter, to get attendees to spread the word. Make it easy and people will bring along friends, growing your participation and also making more likely to attend and get value out of the event. People want to stay consistent with their own recommendations.

7. Decide twitter hash tag and flickr tag for your event – Attendees build further buzz through back channel discussions, so make sure these can be found by aggregating chatter around one hashtag.

8. Use multimedia during the event – Share pictures before, during and after using Flickr tags/groups, TwitPic, Facebook groups and YouTube channels, and encourage attendees to the same Multimedia social media

9. Provide recordings and downloads – Downloads also have chance to go viral if you encourage sharing

10. Build your list for the next event – Benefit from the “compounding” effect

11. Follow up – Don’t leave your audience hanging. Use groups, forums discussion after event to consolidate your new community.

12. Gather feedback for how to improve – You want each event to build on the last one, learn each time. Social media is excellent for gathering feedback.

13. Call for Questions/Topics – Use crowdsourcing to create the next event.

14. Deliver what people want – We will start planning next event around supplied answers and you will be confident you are delivering what is needed and desired.

15. Keep communicating – Build anticipation early, consistently and often using Facebook, Twitter and your email list