Naked Pizza, a pizza company based in New Orleans, has recently decided to expand their markets and open up locations all over the world, from Miami to Dubai! Only 10 months after their franchise operations were launched, 300 Naked Pizza stores are now under development. What is the secret behind their success? Co-founders  Randy Crochet and Jeff Leach frequently claim that Naked Pizza is a “social media company that sells pizza.” In fact, they say that their entire business plan is to use social media to promote a healthier alternative to fast food.

And, they didn’t stop there. Naked Pizza has used Twitter to raise awareness for global problems with obesity while marketing their health-inspired pizza. The company then rented out a New Orleans billboard and posted their twitter handle on it. They started tweeting more about diet and health, and as they gained fans they created a facebook page and gave out promotions and coupons. Naked Pizza also has several YouTube videos that introduce viewers to store and the pizza that will hopefully help change the world.

It’s great to see a small business growing and becoming a bigger name with the help of social media, and pizza companies aren’t the only ones that can use this technique. Any industry, including event planners, can broadcast their business and grow with the use of social media.

What can you learn from Naked Pizza to support your business?