Wantful cures “Gift-Giving” Dilemma
Amanda Cey | December 13, 2011We’re slightly overwhelmed with the amount of Social Gifting startup sites that have popped up this holiday season encouraging us to outsource our decisions, but still think this whole movement is great. Many of you may have already heard of Wantful, a startup founded by serial entrepreneur John Poisson, which aims to revamp the gift-giving process. This is a site that takes the experience of a high-end shop, and makes it fun and affordable for you and your gift recipients. It has a super simple design, and lets you log in with Facebook so that it can pull in all of your friend’s birthdays. These companies are offering to save customers from the task of choosing items themselves. They hire editors from the retail world, personal shoppers charged with sifting through hundreds of options, surfacing only the very best products and doing the dirty research.
It’s part personalized pop-up shop, and part gift certificate. The site helps the gifter put together a custom catalog of 16 items that all fall within a certain price point, then delivers the book either electronically or as a physical copy to the receiver, then ships the chosen product. By marrying tech and tradition, the service seeks to relieve shoppers from the burden of having to choose exactly what to buy that special someone, while preserving the sense that thought and care went into picking a present.
Wantful is also different in its affinity for paper and the postal service. They realize that an email can’t replicate the fun of unwrapping a gift so Wantful will print and ship a customized book that showcases the possible presents the gift giver has selected for a $5 fee. Not bad! Wantful is backed by a few tech industry heavyweights such as Foursquare co-founder Dennis Crowley, Path CEO Dave Morin and One Kings Lane co-founder Alison Pincus. The site doesn’t rely solely on fancy algorithms but moreso on old-fashioned means such as good taste and wrapping paper to deliver a personal, and memorable touch to help it’s user select gifts.
We love this idea and think it could be fun to experiment with this holiday season. It will be interesting to see how the etiquette of sending a Wantful will evolve once the novelty wears off. Will it be seen as little more than a souped-up gift certificate? Which of the new social gifting sites are your favorite so far? Gift Side Story, Trunk Club, Givvy, Quarterly…the list goes on!























