Do you need a running partner? How about the world famous ultra-marathon man, Dean Karnazes? Zozi’s new program makes that possible. This San Francisco-based startup recently launched Guru Experiences, where celebrity experts conduct unique adventures for small groups.  National Geographic Explorer Mireya Mayor and world record kayaker, Tao Berman, are among the ranks of professionals that zozi found to kick off their service.

Since their launch in 2009, providing new experiences has been the goal of the company.  Now serving most major cities in the U.S., their daily deal service includes a broad range of activities for people looking to get out of their comfort zone.  Dance classes, cooking courses, and exclusive tours have been the norm for zozi, but the Guru program takes it to a new level.

For the Dean Karnazes experience, guests will run all morning in Big Sur along the California coast.  Dean will share inspiring experiences, advice, and insight. Afterwards, a healthy lunch is served overlooking the Pacific. Sounds great to us, but we might need to hit the treadmill a bit to prep for that one.

Here are the other current Guru Experiences: Snowcat or Squaw Valley Skiing with Jonny Moseley, Sunset Safari with Mireya Mayor, Find Your Stride with Eric Orton, Whitewater Skills with Tao Berman, and coming soon…Chris Lieto-Ironman Champion, and Maya Gabeira-Big Wave Surf Champion.

These exclusive experiences come with a nice price tag, but their rarity makes them hard to pass up. There are set dates for each of the opportunities, so check out the zozi website and register for your own one-of-a-kind Guru Experience.

Here at ABCey, we’ve found that adventure can be just clicks away! Zozi is great for the brave, Sōsh finds all the hot spots, and Wanderfly gives guidance when you’re on the road. How do you find things to do? Which zozi Guru Experience would you like to try out? Let us know in the comments or say hello on Twitter!

Social media has clearly become a main medium for many businesses. Therefore, it is highly important to stay on track and avoid mistakes.  At ABCey Events, we are always using social media to connect with our clients and community, and to share our local knowledge. Brian Solis, tech guru and social media connoisseur, offers some great tips that we think are very helpful.  Here is a quick recap of what he shares with us.

1. Showing Up Isn’t Enough: While it is important you have a social medium and make a name for yourself, it is most important to learn how to engage with your followers.  Whether it be through Twitter, LinkedIn, or any other social medium, make sure you really engage in conversation to attract potential consumers.
2. You Can’t be Everywhere, Nor Should You: With the extensive new up and comings of technology and new social mediums, you may be really excited to try everything. Don’t.  Be where your followers are and excel within that medium.
3. Authenticity and Transparency are Nothing Without a Connection: Authenticity and transparency are the two very important aspects to social media.  They act as a “guiding light” more so than an effective form of engagement.   Therefore, it is most important to make sure you add value and content to your social media, and in return, authenticity and transparency will support your content.
4. Talking to People Isn’t a Business Strategy: Make sure you have a purpose before you engage in conversation! It is important you engage in conversation and make people who don’t know about you, find out about you.  You want the people to start talking about your brand, so engage, engage, engage!
5. Keep Your Customers Tuned in: Adding one video is not going to make you go viral.  According to Solis, “Companies believe that uploading a video to Youtube is the key to anything going viral. What they don’t know is, 48 Hours of video is uploaded every minute to Youtube. The chance of your video going viral naturally is basically nil”.  So if you want to go viral and you are sure that going viral will help your company, seek out people that will help you share and make yourself known.  ”If it creates lift, leaves an imprint or if it drives action or outcomes, that’s when you’re going viral. “

What other common mistakes have you made as part of your social media strategy?

We recently saw the launch of a new lifestyle brand, HelloBrit.com which aims to find helpful, yet creative new ways for busy people to live more simply, beautifully and imaginatively. Brit Morin (wife to Dave Morin, the founder of Path) has been working in the tech world for several years now and was a former Apple and Google employee. She is already being touted as the Martha Stewart of Silicon Valley and has recently been featured in The LA Times, Huffington Post, and TechCrunch. Brit gives new ideas and tips to live a more simple and creative life whether it be through technology, food, style, health that she either created or curated from scouring the web, something that is becoming very popular! Brit says “The ideas should come to you, and they should come through a channel whose expertise and taste you trust.”

Her site is looking like a cross between Real Simple and Wired Magazines with videos showing you how to make Christmas tree cheese appetizers, how to use electrical tape to make candy cane cups, DIY Holiday welcome mats, wearable dinner party napkins, and more. She recently featured a great gift guide for the holidays and showcases 20 of her favorite products and apps. Thanks Brit!

The brand’s first offering is a wedding app called Weduary, which was inspired by the process that Morin and her husband used in planning their own ”Pixel Cowboy”- themed wedding this summer. This will be a new service for brides and grooms, and will hopefully make for a more interesting experience for guests online and off. Make sure to sign up on the website to be notified when the new site arrives! There will be some other apps launched in the future which will likely be centered around ways to be creative around the home and novel ways to perform everyday activities like cooking, decorating and shopping.

We hope you enjoy and use Hello Brit for a little inspiration into your own creativity! We know that at ABCey, we will be keeping up Brit’s innovative ideas and using them for inspiration of our own, especially this holiday season.

WIth Thanksgiving just around the corner, we thought we would give you a few fun facts about this special holiday.  M.J. Stephey, from the Times, tells us 10 bizarre facts. Enjoy!

1. T-Day or a Tray: In 1953, Gerry Thomas, from Swanson, had 260 tons of frozen turkeys to serve, so he ordered 5,000 tons of aluminum trays and got an assembly line of women to dispense small amounts of turkey, corn bread dressing, peas and sweet potatoes, which became the first ever TV dinner.
2. Football & Feastin’: The tradition of watching football on Thanksgiving started in 1876, when the newly formed American Intercollegiate Football Association held its first championship game. Less than a decade later, more than 5,000 club, college, and high school football teams held games on Thanksgiving Day.
3. Franksgiving:  In 1939, FDR said that Americans should celebrate Thanksgiving one week early, hoping the decision would spur retail sales during the Great Depression.  Americans did not like this new deal, so the mayor of Atlantic City declared that the residents would have two meals, Thanksgiving and “Franksgiving”.  It wasn’t until two years later, in 1941, that Congress adopted a resolution and declared Thanksgiving to be held on the fourth Thursday of November.
4. Mary Had a Little Thanksgiving Obsession: The woman who wrote the nursery rhyme “Mary Had a Little Lamb” also played an important role in making Thanksgiving a national holiday. After a 17-year letter-writing campaign, Abraham Lincoln was finally convinced to issue an 1863 decree recognizing the historic tradition. 
5. Americans at the Abbey: In 1942, London’s Westminster Abbey held Thanksgiving services for U.S. troops stationed in England. The Church’s pew sang America, the Beautiful and The Star-Spangled Banner, with more than 3,500 soldiers in the church.  This was the first time a foreign army was invited to take over the grounds of a 900-year-old church.
6. Pardon Me, Mr. President:  When President Harry sympathized with a Turkey in 1947, the annual tradition of pardoning a turkey before thanksgiving began in the White House.  
7. Slow Roasting Tradition: It took more than 150 years before all 13 colonies celebrated Thanksgiving at once, in October 1777, although the first Thanksgiving was held in 1621.  George Washington loved the holiday, while President Thomas Jefferson disliked it, calling Thanksgiving “the most ridiculous idea” ever conceived.
8. Turkey and Chicken and Duck– Oh My!: A store in Louisiana claims to ship more than 5,000 turduckens a week before Thanksgiving day.  I bet you wonder what a turducken is? It is a turkey stuffed with a duck stuffed with a chicken.  Now that is a lot of meat.
9. Fast vs. Feast: Thanksgiving is all about eating an abundant amount of great food.  Ironically, it was initially supposed to be a fast, not a feast.  The settlers at Plymouth Rock celebrated the day by prayer and abstaining from food.  But when Wampanoag Indians joined them, celebrated the 3-day celebration with dancing, games, and feasting.  
10. What’s in a Name?:  Three towns have been named after this special holiday — Turkey, Texas, Turkey Creek, La. and Turkey, N.C. — each with less than 500 residents.  It is said that t the pheasant’s name came from Christopher Columbus, who thought he was in India when he arrived in “The New World” and, therefore, named the pheasant a “tuka,” an Indian term for peacock.

We all know that in this day and age, websites are extremely crucial for companies.  That being said, it wasn’t t until the past couple years that Typography for the web has become important.  We, at ABCey Events, are currently updating our brand and website, and we want to choose the right typography.  Here are some helpful tips that Kelli Shaver, has outlined for us:

• Readability:  Make sure that the typography you choose is readable! There is no point in having a font if no one can read it.  Therefore, sometimes sticking to default fonts for your body might be your best bet.  Although, it can be “boring”, it is easy to read and gets the point across.  So, keep it simple, stick to around 13px, and keep the font at a medium weight.  If you want to make your headline fancy, go ahead, but keep the rule of thumb: make sure it’s readable.
• Mood and Message:  Fonts illustrate the mood and message of your website.  Bold fonts can portray strength and it immediately grabs the attention of the reader, whereas lightweight fonts can portray a freedom to read and think as you wish.  Just like you shouldn’t have a variety of different font types, make sure you don’t have too many font weights as well. Pick a style and stick with it.

Customers will use social media to give compliments or complaints about a company, regardless of whether that company uses social media itself.  Therefore, it is important for a business to use social media to give their customers an environment to share their thoughts. Dave Toliver, Director of Corporate Marketing at Angel, gives seven ways to create a memorable customer experience with social media.

• Give Your Customers a Place to Talk:  If you don’t have a place for your customers to talk openly, they will do it behind your backs and you may never know what customers don’t like. Therefore, having a place for customers to freely give compliments or complaints, allows you to know what you are doing well or need to resolve.
• Integrate Social Media Into Your Customer Service:  Giving a place for customers to voice their complaints allows for you to find a way to fix them, but be prepared to have resolutions for the complaints.  Likewise, if a customer compliments you, make sure to give them thanks or even coupons and rewards.
• Activate Your Existing Customer Base:  Many businesses have more customers than they do Facebook or Twitter followers.  Reach out to the current customers to start building your social media fan base. Then use the social media to reach new customers and perhaps promotions to sell your product.
• Be Proactive:  Interact with customers. Engaging in conversations will make you noticeable and customers happy.
• Reward Influencers:  If you reward customers, they will most likely be advocates for your business.
• Create Compelling Content:  Give your customers something they can admire on your page.  Remember, they are following you, so you want to make them feel special and exclusive.
• Stand Out From the Crowd:  The majority of social media is done by text. Be different and make yourself stand out. Use pictures, voice applications, or even music, to engage with the customers and make yourself memorable.

Virtual events and Hybrid Events have been a hot topic for a while now. If you’re unclear on what a Hybrid event is, it is simply the extension of traditional in-person events with tools such as broadcasting and social media. For some special event professionals, hybrid events are not cutting-edge but commonplace. Every event now-a-days should really be considered a hybrid from the start, unless there is a specific reason for there not to be. The more people to get involved into a brand, a product or a communication message, the better their response will be in the form of buying decisions or recommendations. Hybrid events involve people even more than classic events did in the past, and at this point you can see that virtual and social media elements offer a lot of advantages for companies planning to use them. It’s not just regular “ROI” anymore, it’s Return on Involvement as well!

International event powerhouse Vok Dams Group, headquartered in Germany, was among the first agencies to integrate the Internet into special events back in 1998. And the company’s commitment to hybrid events is clear: “The future belongs to hybrid events, which pair live with MoSoLo—the use of mobile/social/location-based technologies,” says company leader Coja Dams. For Microsoft’s partner conference in Germany last week, the Vok Dams team turned to a mix of elements, including a custom event guide app, communication via Facebook and Xing (the German version of LinkedIn), Xbox Kinect modules at the event, and scannable tag codes at networking events that helped the 1,400 guests learn more about one another.

ABCey Events loves learning about the immersion of new and innovative technology and events. Several event pros who routinely stage hybrid events stress that complex technology is not a must though. Multi-source events can also be incredibly cheap, from Skype and Twitter, to most costly, satellite and interactive texting. We do think that putting a digital spin on a live event can make the event better. Technology is changing at light speed. It is time for the us, the event marketers of the world to assess their portfolio and align new business models to their event marketing strategies!

This post was adapted from “Hybrid Special Events–So ‘Now’ or Not Yet?” by Lisa Hurley of Special Events Magazine.

We’re hoping that we get to the point where Sean Parker, the Napster co-founder and Facebook founding president calls us as last minute to pull together an event that warrants over 300 facebook “likes.”  He was celebrating the arrival of his latest venture, Spotify, the European-based music-streaming service that launched in the United States earlier this year and quickly picked up more than 10 million subscribers. Stanlee Gatti was the lucky planner that was hired to produce this incredible last minute event. He says that his crew had to pull the whole thing together in less than two days. “I got the phone call at 12:08 a.m. on Monday night.”

The graffiti theme continued inside the warehouse where soaring Rye Bar cocktail stands and bars teemed with every top-shelf tipple imaginable. All the better to pair with the bounteous McCall Associates buffet stands groaning beneath sushi and lobster bars, spit-roasted suckling pigs, pounds of fresh-sliced proscuitto and Parker’s personal favorite, Mac & Cheese copiously sprinkled with just-shaved truffles, six pounds of the pungent tuber which McCall Executive Chefs Lucas Schoemaker and Josip Martinovic had flown in from France. Amid the exhuberant extravagence, a few whispers about a potential bubble burst wafted upward to the warehouse ceiling bumping into towering chandeliers. “This isn’t old school because the first tech boom was never this good,” observed one partygoer, with a joking aside. “This is about kings and artisans of the court. So it’s more like medieval school.”

Spotify allows users to easily play music and share it with their friends in real time via their Facebook profiles. The collective hope is that increased access and exposure to new music will result in a boost in sales for record companies and maybe an incentive to subscribe to the full-fledged versions of the services on offer.

“What we discovered is the product consumers were willing to pay for was convenience,” Parker said. “Solving the piracy problem can’t happen unless you build a service that will compete with it. The party drew many Silicon Valley and music industry luminaries, including the managers of Top-10 pop acts such as Eminem and Bruno Mars. Zuckerberg made a brief cameo in the pit during Snoop Dogg’s raucous, expletive-laced set while socialites, including author Danielle Steel and former Mayor Willie Brown, mingled with guests on the long white couches that lined the room. (Lady Gaga was rumored to be making an appearance, but that didn’t happen.)

For the entire SF gate article, read here.

I was really excited to learn that my highschool bud, Josh Brooks (previously the VP of Programming and Music at Myspace and Head of Content at Project Playlist) has just launched the project that he has spent the last year working on: Postcard On The Run. There’s been some great press on this, including a recent article in TechCrunch by Greg Kumparak and even our fav Pete Cashmore of Mashable is tweeting & posting about it; “Postcard on the Run lets you send mobile photos as instant postcard keepsakes.”

This is a fun and simple mobile app that does exactly what it says it does! The iPhone app will let you use your phone’s camera to create postcards that will be created and shipped out by the company, through the MAIL (yes, we said Mail). Along with your photos you take on the phone, you can also use existing Facebook photos to create postcards.

This is a quick, easy, and cheap way to free your photos from your phone’s digital photo library and get them into the mailboxes of your friends and family. They’re also launching as a platform to allow other developers to add photo printing/mailing to their own apps.  Postcard On The Run can be used anywhere there is cellular or Wifi coverage and orders will be en route within 24 hours. It is now available on iPhone and coming to Android.

Check out these cool features! (We particularly love the scratch and sniff one)

• GPS Stamping: Want to rub in the fact that you’re relaxing on the beach in Hawaii? You can add a small map graphic to the back of your postcard showing the location it was sent from, confirming that the toes in the water on the postcard are in fact your toes in the water.
• Postal Gopher: Seeing as no one really sends each other mail anymore, it’s probably pretty unlikely that you actually have all of your buddies addresses. POTR built a feature they call “Postal Gopher”, which can automatically e-mail or SMS the selected postcard recipient and request their address in your honor. Once it receives a reply, Postal Gopher automatically adds the address to your address book for safe keeping, slaps the details onto the back of your queued up postcard, and sends the card on its way.
• Coming Soon, they say: Scratch and Sniff (seriously!)

Postcard On The Run is also launching as a B2B service, with an SDK that allows third-party developers to integrate photo printing/shipping services as a means of optimization. They’re currently working out SDK partnerships on a case-by-case basis (even the revenue split is case-by-case; for some partners it’s 70/30, others it’s 50/50).

We’re most excited to set up a Postcard On the Run booth at our next big event. ABCey Events is always looking for new innovative technology to bring to our attendees, and we’re sure this will be a huge hit.

Gotta love their tagline too: Postcard on the Run….New Technology, Delivered the Old Fashioned Way.

Is Google+, also known as G+, Google Plus or Plus, really a competition for Facebook? As you already know, the major difference between the two is in the privacy settings. Facebook does allow you to create lists, but they’re incredibly time consuming and you can’t post directly to just those in a certain list (you can only view). Google+ allows you to manage the content as you post it through creating Circles of your networks. Also, there is that magic +1 button that apparently might influence the SEO presence of our posts. Today, for most of us Facebook has become a natural part of our every day communication process. G+ is great, but do we really need another social network to post to if we already have one, or two, maybe 5 that already serve this purpose? It really would be great to just have one platform for all of our online activities. Among tweeting, posting, blogging, sharing one can easily get confused. Personally, I am loving the Huddle video chat feature and have already conducted a few hour long business calls. Just make sure you take a shower first!

Does G+ have a chance of beating out Facebook? Should Facebook be even concerned? In any event, here at ABCey Events, we always look forward to changes and plan accordingly!