On February 24th- March 3rd, ABCey Events produced and managed an 8 day PR and Media Event for L’Oreal/ Skinceuticals here in San Francisco and Los Angeles for 10 of the top editors from major publications in China such as Elle, Marie, Claire, Vogue, Bazaar and Femina. Next year, L’Oreal is launching Skinceuticals in China, an advanced skincare line used by dermatologists, plastic surgeons, medi-spas, and other skincare professionals in the United States and in over 35 countries worldwide. We worked closely with the L’Oreal NYC team to coordinate air travel, hotels, transportation, meetings, activities/tours, and helped them get into the hottest restaurants that both these cities have to offer. The gala dinner was held in the back room of Quince at their new location on Pacific Ave. in downtown SF and featured a wine tasting, a jazz soloist, and some beautiful orchids and lighting created by our team of creatives. The event began here in SF at the W Hotel, then moved down South to the Mondrian in LA, and concluded back in SF at the St. Regis. It was a pleasure to work with on this event and hope the editors had an amazing journey to California. Thanks to all of our incredible vendors who made this all possible!

Check out a short video on the event, created by Jeff Steinmetz of Urge Productions.

L’Oreal / SkinCeuticals San Francisco PR & Media Event from Urge Productions on Vimeo.

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