[Image from VatorNews]

There is a new controversial social media tool in town! Well actually, not really in our town, but the promotion of the social networking service dubbed “Bubbly” is making quite the splash in India even without the efforts of any real advertising. That, however, does not mean we will be seeing Bubbly in the US anytime soon. There is a marketing scheme to officially launch it in India, Japan, and Brazil first, which are faster growing mobile areas. This reason, however, is somewhat debated among critics who believe there might be other reasons involving literacy and cultural differences.

Bubbly is a fast networking medium that is based in about 30-second voice clips (there is a cap at a minute), instead of 140 characters like Twitter. The principle idea is you buy air space to listen to a new recording, after which you can follow it or post new messages for free. This was originally thought to be an application for smart phones, but when the social media boom occurred, they changed their take on the pilot.

At this point it is unclear if this idea will truly take off, especially since voice mediums like this are available entirely for free. Furthermore, listening to a 30-sec clip requires much more time and attention than reading a short sentence something. But in the end, you never know. For now at least, this bubble shows no sign of popping.