Over the past six years Facebook has grown into the world’s largest social network. Each month over 500 million users post and share 25 billion pieces of content, including links, news and blog posts, which generates traffic to other social media platforms. That means, for all of you that have not yet integrated Facebook into your social media repertoire, now would be a good time to start.

The ultimate goal of any social media platform is to create traffic and increase readership of a site. Recent Facebook page upgrades, such as the like and share buttons, circulate information posted from news streams and profiles. This information has the chance to be seen by hundreds of friends and in turn passed on to their friends. As a site receives more likes and increases the number of people within your Facebook community, the more traffic will ultimately end up back on your own site.

Facebook is no longer just a social network, but a platform for users to market and promote their sites and increase views. Statistics show that 90% of Internet users engage in at least one social network, so if you want to increase your site traffic, Facebook is the place to go. How are you using Facebook to market or promote your business?